D'addario

Quality & Precision - With proprietary materials, machines, and manufacturing processes, we never stop tinkering and dreaming of better ways to exceed musicians' expectations.

Innovation - Whether it's experimenting with new materials or venturing into new product lines, we continually imagine new ways to inspire players everywhere.

Sustainability - From sustainability programs to processes that reduce waste, we use our wealth of music experience and manufacturing expertise to drive environmental and social change.

Diversity & Collaboration - As an ever-expanding family of musicians, engineers and artists who are passionate about music, we're committed to nurturing a diverse culture of respect for each other and the planet.